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Photography Marketing and Pricing


Photography Marketing & Pricing – 5 Key Techniques That Work Like Magic, Right Now, To Bring In More Clients

By: Charles J. Lewis

Photography Marketing & Pricing can be frustrating – but it’s doesn’t need to be.  Here are 5 MAJOR TIPS regarding your photography marketing and pricing that will make you a lot of money with your photography business in 2015 and well beyond:

  1. Decide NOT to keep your prices really low – it’s just not necessary. If you keep your prices low – you won’t make much money at all, and you’ll be gone before you even got started.  If people are not hiring you right now – it’s NOT because your prices are too high.  Not a chance.  It’s because your marketing is not effective and you can’t sell effectively.   But it’s NOT your prices being too high!
  2. The actual prices aren’t anywhere near as important as the WAY you merchandise them. For example – I have discovered that packages (or “collections”) almost always outsell a-la-carte pricing – so offer packages.  This makes the decisions much easier for your clients and prospects.  (I suggest you also offer a-la-carte pricing, too, so you can use this to your advantage – see #3 below.)
  3. Always state how much your clients will save by choosing a certain package over investing in individual images one at a time. So you set your a-la-carte prices substantially high.   Fair, but high.  Then you put together packages or “collections” which will give your clients a great savings over what it would have cost them if they had invested in the same sizes from your a-la-carte menu.
  4. Never put your prices on your website. It’s one of the most common mistakes photographers make.  It totally screws up your business.  Why?  Because the number one reason people call you is to find out the price.  If you give that to them on your site, there’s no reason to call you, and you will never have the chance to build trust and a relationship with them, and then book them.
  5. Raise your prices twice a year – no matter what.  I call this “Auto-Pilot Pricing” and it’s amazingly effective.  Twice a year, you raise your fees between 10% and 20% each time.  This is not much of an increase.  But, as you do this twice a year, it really adds up, and before you know it, you’re fees are very substantial.

So there you have it – 5 powerful tips regarding the pricing (and marketing, too – they are interrelated) of your photography services that I have found to be extremely effective in my photography business.

Hope this has been helpful,

Charles J. Lewis
M. Photog., Cr.


Charles J. Lewis is a professional photographer, specializing in Portrait & Wedding Photography for 43 years.   He has taught over 10,000 photographers through seminar tours throughout the United States and Europe, and is the recipient of the “Bill Stockwell” Award and the “Charles Hayes” Award, both for excellence in photographic education. For a FREE “FAST-ACTION” QUICK VIDEO On “How To Bring In Great Clients RIGHT NOW,” go to